SEO

Your site exists.
Can anyone find it?

Technical, on-page, local and AI search optimisation for small businesses. I'll tell you exactly what's wrong, fix it, and explain every change in language you can repeat to someone else.

This website is still under development, so this form isn't live yet. Please email me your website address at tee@websitesbyscarlet.co.zw instead.

I'll reply within 24 hours with the three biggest problems I can see. No charge, no obligation.

What I work on

Four areas, clearly bounded

Technical

The plumbing. If Google can't crawl it or it takes six seconds to load, nothing else matters.

  • Crawlability and indexation
  • Sitemaps, robots.txt, redirects
  • Page speed and Core Web Vitals
  • Structured data and schema
  • Mobile usability, HTTPS, canonicals

On-page

Making each page obviously about the thing people are searching for.

  • Keyword research and page mapping
  • Title tags and meta descriptions
  • Heading structure
  • Internal linking
  • Image alt text and compression

Local

Turning up when someone nearby searches for what you sell.

  • Google Business Profile setup
  • NAP consistency across directories
  • Local business schema
  • Location landing pages
  • A review process you can actually run

GEO

Generative engine optimisation. Being the answer in ChatGPT, Gemini and Perplexity, and in the AI Overviews at the top of Google search.

  • Whether AI crawlers can reach your site
  • Answer-first page structure
  • Structured data and clear business details
  • Question-led content and FAQs
  • A check on how AI tools describe you today

Being straight with you

What I don't sell

Four things, and I'd rather you hear the reasons now than find out later.

Link building

Link building is a big job in its own right, and it's best handled by an agency with the time and outreach capacity to do it properly. I keep my focus on the site itself, and I'm happy to work alongside one.

Guaranteed rankings

Nobody can guarantee a position on Google or a mention in an AI answer, and anyone who does is either guessing or lying. What I can tell you is exactly what I'll fix and what I expect it to do.

Content at volume

I'll structure your content and tell you what to write. If you want it written for you, that's quoted separately.

Paid ads

I don't run Google or Meta ads. If that's what you need, I'll point you to someone who does.

Pricing

What it costs

SEO audit

from $350

Technical, on-page and local, plus a short GEO check, delivered as a prioritised fix list in plain English, not a 60-page automated PDF nobody reads.

Start here

Audit + fixes

from $850

The audit, plus me implementing everything in it, apart from GEO fixes, which are quoted separately as GEO setup. An audit nobody acts on is worth nothing, so this is what I'll usually recommend.

Local SEO setup

from $450

Google Business Profile, citations, local schema and a review process. If most of your customers are nearby, start here instead.

GEO setup

from $450

The groundwork for AI tools and Google's AI Overviews to read and cite your site: crawler access, answer-first pages, structured data and FAQs. No promises of a mention, just the groundwork.

Monthly SEO and GEO care

Essential

$150 / month

  • Rankings, crawl errors and uptime monitored
  • One-page monthly report in plain English
  • Up to 2 hours of fixes
  • Titles and meta kept current as pages change
  • Google Business Profile kept current

Standard

$320 / month

  • Everything in Essential
  • Up to 5 hours of fixes
  • A short call every quarter
  • Ongoing keyword mapping and content structure
  • Citation cleanup and review chasing

GEO care

$100 / month

  • AI crawler access and structured data monitored
  • A monthly check on how ChatGPT, Gemini, Perplexity and AI Overviews describe you
  • A short monthly note on what changed
  • Up to 1 hour of GEO fixes
  • FAQs and answer content kept current as pages change

Separate from Essential and Standard. Add it to either, or take it on its own.

I won't sell you a monthly plan before an audit. Charging a retainer to maintain problems nobody has found yet isn't a service. It's a subscription. Audit first, always.

Questions

Before you ask

Do you need to have built my website?

No. Unlike my care plans, SEO is open to anyone. Send me the URL and I'll tell you what's wrong with it, whoever built it.

How long before I see results?

Technical fixes can show up in weeks. Rankings for competitive terms take months. Anyone promising you page one by next Tuesday is selling something else.

What do I actually get?

A prioritised list of what's wrong, ordered by how much it matters and how hard it is to fix. It's written so you can understand it and act on it whether or not you hire me to do the work.

Can you work with my platform?

Webflow, Framer, Squarespace, Wix, WordPress and hand-coded sites, yes. If it's something unusual, ask and I'll tell you honestly.

Is SEO included when you build a site?

The technical side, yes. Always, as standard, at no extra cost. It isn't an upsell; it's part of building a website properly. Ongoing on-page, local and GEO work is separate.

What is GEO, and how is it different from SEO?

GEO is generative engine optimisation: making your site easy for ChatGPT, Gemini, Perplexity and Google's AI Overviews to understand and cite. It builds on good SEO rather than replacing it. The foundations are the same, with extra attention on clear answers and clear facts about your business.

Can you guarantee I'll be mentioned by ChatGPT or in Google's AI Overviews?

No, and nobody honestly can. These tools choose their own sources and change often. What I can do is remove what's stopping them from reading and trusting your site, and show you how they describe your business today.

Do I need GEO if I already have SEO?

Good SEO is still the foundation, and AI answers often draw on pages that already do well in search. GEO is the extra layer for how those answers get built. Not every business needs it straight away, which is why the audit includes a short check first.

What's in the GEO check?

A short look at whether AI crawlers can reach your site, whether your key pages answer questions directly, and how the main AI tools describe your business today. It tells you whether a full GEO setup is worth paying for.

Send me your URL

I'll come back within 24 hours with the three biggest problems I can see. Free, and useful whether or not you hire me.

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